Housing Works is a nonprofit organisation based in New York City that provides housing, healthcare, and advocacy for people living with HIV/AIDS and experiencing homelessness, funded in part by its thrift shops and social enterprises.
We had the wonderful opportunity to work alongside them. Through out our semester we focused on the experience of online presence and the shop itself and wanted to reimagine Housing Works through the eyes of their consumers.
Our project seeks to reassess the significance of student environments by redesigning spaces required for students to study, dine, and connect throughout the city. The ultimate goal is to enhance the overall student experience by fostering a greater sense of community through implementing dynamic and interactive external communal spaces beyond The New School’s core campus.
This project explores the evolving whiskey market, focusing on younger consumers and women who value refined aesthetics and storytelling. Our strategy redefines Harlem Whiskey through exclusive experiences, elegant branding, and a "quiet luxury" approach, positioning it as a premium yet inclusive choice.
